Mobui Launches iPhone Mobile Application Referral Network to Solve the Growing Application Discovery Problem April 1st, 2009
Author: Blue Creek Marketing
REDMOND, Wash. — April 1, 2009—Mobui Corporation, a mobile application development agency dedicated to mobilizing content companies at the speed of wow™, today announced the private beta launch of the new AppsWeLike™ mobile application referral network. The referral network provides iPhone application developers and publishers the opportunity to insert recommendation lists of mobile applications that they like within the iPhone applications that they build and generate revenue based on a click-per-action model. Consumers can access the mobile application recommendation lists by simply clicking upon the AppsWeLike icon found within participating mobile iPhone applications and selecting an application on the list to learn more.
“With over 27,000 applications now available in the iTunes App Store, application developers are searching for new ways to stand out from the crowd and reach more customers,” said John Burry, CEO of Mobui. “AppsWeLike solves today’s growing mobile application discovery problem by providing consumers with a simple way to find apps through the recommendations of trusted application developers and friends. At the same time, AppsWeLike creates a new revenue stream from applications that have the popularity and brand value to drive referrals based on a click-per-action model that makes sense in today’s economy.”
Current Mobui customers, including Viacom (NYSE: VIA) (NYSE: VIAB), will be the first to offer AppsWeLike recommendation lists within their mobile applications. Developers and publishers who join the AppsWeLike network will have the opportunity to earn iTunes affiliate program commissions on applications purchased through their referral lists. Mobui is offering the AppsWeLike network free of charge to developers and publishers in exchange for a portion of the iTunes affiliate referral commissions.
Key features of the AppsWeLike referral network include:
Free AppsWeLike code module – Mobui provides a free, lightweight, easy-to-implement library to application developers and publishers that want to create dynamically refreshed recommendation lists within their mobile applications. Developers can register on http://www.appswelike.com to gain access to the code and input their unique iTunes affiliate ID for commission tracking purposes.
Publisher/Developer control over recommendation lists – Publisher tools are provided to offer publishers and mobile application developers control to add or remove applications from the recommendation lists that are displayed within their applications.
Reciprocal recommendation lists – Application developers and publishers can choose to display or hide automatically generated lists of other publishers that have recommended their application.
User-generated Facebook recommendation lists – Mobile consumers have the opportunity to create their own recommendation lists of applications that they like and can publish those lists as a news feed within their Facebook profile for their friends to view.
Web-based administration and reporting tool – AppsWeLike members have access to a web-based administration and reporting tool that provides visibility into referral-based click-through numbers and referral-based mobile application purchases. The tool also offers data from other iPhone analytics companies to assist mobile application developers and publishers with their referral decisions.
Support for multiple mobile applications – For the beta launch of AppsWeLike the network will be limited to iPhone applications. However, Mobui plans to release AppsWeLike on other mobile platforms in the near future.
“We are taking the proven website referral model that has been used on the Internet for over a decade and applying it to the growing universe of mobile applications,” added Burry. “The team at Mobui recognized that nothing is more valuable than a personal recommendation from a friend or a trusted source – even when it comes to mobile applications. The AppsWeLike network now makes it easy for everyone to promote the best mobile applications and make sure that the apps which are most deserving of praise rise to the top.”
About Mobui
Mobui is a leading mobile application development agency that creates beautiful mobile experiences for today’s leading consumer, media, and mobile industry brands – fast. Mobui speeds time-to-market by rapidly producing premium mobile websites and high-end mobile phone applications using their accelerated ‘speed of wow’ development lifecycle and patented application development technology. Privately held and headquartered in Redmond, WA, Mobui is working with top brands, such as TiVo, Nickelodeon, and VH1, to deliver mobile brand experiences that soar beyond the ordinary to reset expectations for how mobile consumers experience content on their mobile phone. Additional information is available at +1 (888) 893-8953, wowme@mobui.com, and http://www.mobui.com.
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Mobui is a trademark of Mobui Corporation. All other products and brand names are trademarks of their respective owners.
